Aaron's, Incorporation operates in the Equipment rental & leasing sector. Aaron's, Inc. (Aaron's) is a specialty retailer of consumer electronics, computers, residential furniture, household appliances and accessories. It is engaged in the lease ownership, lease and retail sale of products, such as widescreen and LCD televisions, computers, living room and bedroom furniture, and refrigerators. It has brands, such as JVC, Mitsubishi, Philips, Sony, Dell, Simmons, Frigidaire, and Sharp. It operates in two divisions: Aaron's Sales & Lease Ownership division and the Woodhaven Furniture Industries division and three segments: sales and lease ownership, franchise and manufacturing. The sales and lease ownership division offers electronics, residential furniture, appliances and computers on a monthly payment basis. The franchise operation sells and supports franchisees of its sales and lease ownership concept. The manufacturing division manufactures upholstered furniture and bedding for use by Company-operated and franchised stores. In our complete report available for purchase the company is compared to: H&E Equipment Services, Inc., Eplus Inc. and Chico's FAS, Inc..