Kellogg Company operates in the Cereal breakfast foods sector. Kellogg Company is engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. The Company principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. As of February 25, 2011, these products were, manufactured by the Company in 18 countries and marketed in more than 180 countries. The Company also markets cookies, crackers, and other convenience foods, under brands, such as Kellogg's, Keebler, Cheez-It, Murray, Austin and Famous Amos, to supermarkets in the United States. In our complete report available for purchase the company is compared to: General Mills, Inc., Ralcorp Holdings, Inc. and Smithfield Foods, Inc..