Select Comfort Corporation operates in the Mattresses and bedsprings sector. Select Comfort Corporation (Select Comfort) is a bed manufacturers and retailers. The Company designs, manufactures, markets and distributes beds and other sleep-related accessory products. The air-chamber technology of its Sleep Number bed allows adjustable firmness on each side of the mattress and provides a sleep surface. In addition, it markets and sells accessories and other sleep-related products, which focus on providing personalized comfort to complement the Sleep Number bed. During the fiscal year ended January 1, 2011(fiscal 2010), over 90% of its net sales were through one of three company-controlled distribution channels, such as retail, direct marketing and e-commerce. During fiscal 2010, the Company's retail stores accounted for 84% of its net sales. During fiscal 2010, its direct marketing call center and e-commerce Website provided national sales coverage, including markets not served by one of its retail stores, and accounted for 11% of its net sales. In our complete report available for purchase the company is compared to: Tempur Pedic International, Inc., Ethan Allen Interiors Inc. and Sealy Corporation.