Mobile Embrace Limited operates in the Hobby, toy, and game shops sector. Mobile Embrace Limited Formerly known as MobileActive Limited. Mobile Embrace Limited, formerly Mobileactive Limited, is a mobile phone content, interactive services and technology company. It is engaged in the development, aggregation, marketing and distribution of mobile content and services. It develops, markets and distributes a range of mobile phone content and interactive entertainment, including applications, games, video, music, graphics, information, text, user generated content, quiz and challenge, social gaming and social networking. It also provides interactive services and technology, including mobile marketing, mobile Internet and applications publishing and development, mobile asset management, m-commerce, mobile messaging, mobile membership and mobile advertising. The Company operates in two segments: Direct to consumer-Mobile Entertainment Retail (MER) and Business to business-Mobile Embrace and RingRing Studios (BtoB). In April 2010, the Company acquired a 50.1% interest in 12Follow Pty Ltd and TopBetta Pty Ltd. In
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