SCMP Group Ltd operates in the Newspapers sector. SCMP Group Limited is an investment holding company. The Company operates in three segments: newspaper, magazine and property. The principal activities of the Company during the year ended December 31, 2010, comprised the publishing, printing and distribution of the South China Morning Post, Sunday Morning Post, and other print and digital publications. During 2010, the Company had 308,000 SCMP readership including scmp.com. In February 2010, the Company launched fuel, a new newspaper targeting up and coming executives. In November 2010, the Company launched CitizenMap, which is a crowd sourcing site that leverages the new social media environment. The Company's female magazine title in China, InStyle, ceased publication in September 2010. In December, Cosmopolitan re-launched its Website, Cosmopolitan.com.hk. During 2010, the Company launched the South China Morning Post iPad Edition. During 2010, the Company launched SCMP Marketing Services. In our complete report available for purchase the company is compared to: Hong Kong Economic Times Holdings Limited, Oriental Press Group Limited and Hindustan Media Ventures Limited.