Lotte Shopping Company Limited operates in the Department stores sector. LOTTE SHOPPING CO., LTD. is a Korea-based company primarily engaged in the operation of large scale shops including department stores, supermarkets and others. The Company operates its business mainly through two segments: department stores and discount stores. The Company, through Lotte department stores and Lotte discount stores, is engaged in the provision of clothes, shoes, accessories, electric products, furniture, sports products, food and others. In addition, the Company operates supermarkets, cinemas, parks and shopping malls. As of December 31, 2010, the Company had 29 department stores, 90 discount stores, 277 supermarkets and 68 cinemas in Korea. The Company operates its department stores under the brand names Herbon, Tasse Tasse, Mezao Piano, Gerard Darel, J. Press, WITHONE, Wiselect, Happy Buy, Basic i con, UL Ur contieL and others. In our complete report available for purchase the company is compared to: Shinsegae Company Limited, Isetan Mitsukoshi Holdings Limited and J Front Retailing Co.,Limited..