Bwin.Party Digital Entertainment Plc operates in the Amusement and recreation sector. bwin.party digital entertainment plc, formerly PartyGaming plc, is an online gaming company. The Company's segments consist of poker, (including backgammon) casino, bingo, sports betting, and unallocated corporate, including World Poker Tour. The Company's principal brands include PartyPoker.com, which is an online poker room, EmpirePoker.com, PartyCasino.com, PartyBingo.com, PartyGammon.com, PartyBets.com, InterTrader.com, FoxyBingo.com, ThinkBingo.com, BingoScotland.com, CheekyBingo.com, GetMinted.com, WorldPokerTour.com and Gamebookers.com. During the year ended December 31, 2010, it launched www.PartyBets.fr. Its core business is betting, offered through three brands: bwin, Gamebookers and PartyBets. On product, it added 30 new games to PartyCasino, including Kung Food and Snow Business. On July 1, 2010, it launched its French poker network. On March 31, 2011, bwin.party digital entertainment plc was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc. In
our complete report available for purchase the company is compared to: Sportingbet PLC, Rank Group PLC (The) and Unibet Group PLC.