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Johnson Outdoors, Inc. Company Snapshot
Johnson Outdoors Inc. is a manufacturer and marketer of branded seasonal, outdoor recreation products. The Company operates through four segments: Marine Electronics, Outdoor Equipment, Watercraft and Diving. Its Marine Electronics segment's brands are Minn Kota, Humminbird and Cannon. Its Outdoor Equipment segment's brands are Eureka!, Jetboil and Silva. Its Watercraft segment designs and markets Necky sea touring kayaks; sit on top Ocean Kayaks, and Old Town canoes and kayaks for family recreation, touring, angling and tripping. The Company manufactures and markets underwater diving products for recreational divers, which it sells and distributes under the SCUBAPRO brand name. It markets a line of underwater diving and snorkeling equipment, including regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels and accessories. The Company's products are used for fishing from a boat, diving, paddling, hiking and camping.

Sales Analysis. During the year ended September of 2016, sales at Johnson Outdoors were $433.73 million. This is a very small increase of 0.8% versus 2015, when the company's sales were $430.49 million. The sales level in 2016 was fairly close to the level five years ago: in 2011, Johnson Outdoors had sales of $407.42 million. Sales of Other saw an increase that was more than double the company's growth rate: sales were up 14.8% in 2016, from $560,000.00 to $643,000.00 . Johnson Outdoors also saw significant increases in sales in Marine Electronics (up 4.8% to $274.87 million) and Watercraft (up 3.2% to $50.39 million) . Not all segments of Johnson Outdoors experienced an increase in sales in 2016: sales of Outdoor Equipment fell 15.8% to $40.02 million. Johnson Outdoors also experienced decreases in sales in Diving (down 3.2% to $69.14 million) .
   
   
 
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Johnson Outdoors, Inc.
  Stock Performance Chart for Johnson Outdoors, Inc.
 
  Stock Data: Recent Stock Performance:
  Current Price (1/20/2017): 34.46
(Figures in U.S. Dollars)
1 Week -4.4%   13 Weeks -12.5%  
4 Weeks -5.0%   52 Weeks 66.2%  
 
Johnson Outdoors, Inc. Key Data:
  Ticker: JOUT Country: United States
  Exchanges: NAS Major Industry: Consumer Durables & Apparel
    Sub Industry: Sporting & Athletic Goods
  2016 Sales 433,727,000
(Year Ending Jan 2017).
Employees: 1,200
  Currency: U.S. Dollars Market Cap: 344,256,572
  Fiscal Yr Ends: September Shares Outstanding: 9,990,034
  Share Type: Class A Common Closely Held Shares: 1,868,566
 
 
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