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Rocky Brands, Inc. Company Snapshot
Rocky Brands, Inc. operates in the Men's footwear, except athletic sector. In addition to historical fundamental analyses, the complete report available to purchase compares Rocky Brands with three other shoe manufacturers in North America: Deckers Outdoor Corporation (2016 sales of $1.88 billion of which 49% was Ugg, Wholesale), McRae Industries, Inc. ($108.76 million of which 63% was Western/Work Boots), and Steven Madden, Ltd. ($1.40 billion of which 63% was Wholesale Footwear).

Sales Analysis. Rocky Brands reported sales of $260.26 million for the year ending December of 2016. This represents a decrease of 3.4% versus 2015, when the company's sales were $269.30 million. The sales level in 2016 was fairly close to the level five years ago: in 2011, Rocky Brands had sales of $239.60 million. Contributing to the drop in overall sales was the 14.1% decline in Wholesale, from $206.07 million to $176.94 million. . However, these declines were partially offset by the increase in sales of Retail (up 0.3% to $45.93 million) and Military (up 114.6% to $37.39 million) .
   
   
 
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Rocky Brands, Inc.
  Stock Performance Chart for Rocky Brands, Inc.
 
  Stock Data: Recent Stock Performance:
  Current Price (7/21/2017): 12.55
(Figures in U.S. Dollars)
1 Week -1.2%   13 Weeks -1.2%  
4 Weeks 4.6%   52 Weeks -0.2%  
 
Rocky Brands, Inc. Key Data:
  Ticker: RCKY Country: United States
  Exchanges: NAS Major Industry: Consumer Durables & Apparel
    Sub Industry: Men's & Boys' Clothing & Footwear
  2016 Sales 260,258,584
(Year Ending Jan 2017).
Employees: 2,407
  Currency: U.S. Dollars Market Cap: 93,375,778
  Fiscal Yr Ends: December Shares Outstanding: 7,440,301
  Share Type: COMMON Closely Held Shares: 721,157
 
 
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