GfK AG operates in the Commercial nonphysical research sector.
In addition to historical fundamental analyses, the complete report available to purchase compares GfK AG with three other
miscellaneous service companies in Europe:
Merlin Entertainments PLC
of the United Kingdom
sales of £1.28 billion [US$1.59 billion]
of which 44%
was Midway Attractions),
(1.43 billion Euro [US$1.53 billion]
Applus Services SA
based in Spain
(1.70 billion Euro [US$1.82 billion]
of which 38%
was Applus+ Velosi-Norcontrol).
GfK AG reported sales of 1.54 billion Euro (US$1.65 billion)
December of 2015.
increase of 6.2%
versus 2014, when the company's sales were 1.45 billion Euro.
Sales of Consumer Choices saw an increase
9.2% in 2015, from
623.59 million Euro to 681.13 million Euro.
Not all segments of GfK AG experienced an increase in sales in 2015:
sales of Reconciliation fell 4.0% to 3.19 million Euro.
(However, this segment's sales were only a very small portion of the company's overall sales).