GfK AG operates in the Commercial nonphysical research sector.
In addition to historical fundamental analyses, the complete report available to purchase compares GfK AG with three other
miscellaneous service companies in Europe:
sales of 1.51 billion Euro [US$1.81 billion]
Applus Services SA
(1.59 billion Euro [US$1.90 billion]
of which 66%
was Energy), and
Merlin Entertainments PLC
based in the United Kingdom
(£1.46 billion [US$1.97 billion]
of which 44%
was Midway Attractions).
GfK AG reported sales of 1.48 billion Euro (US$1.78 billion)
December of 2016.
decrease of 3.9%
versus 2015, when the company's sales were 1.54 billion Euro.
The sales level in 2016 was fairly close to the level five years ago: in 2011, GfK AG had sales
of 1.37 billion Euro.
Contributing to the drop in overall sales was the 84.4% decline
in Reconciliation, from 3.19 million Euro to 498,000.00 Euro.
There were also decreases in sales in
Consumer Experiences (down 6.5% to 803.01 million Euro)
Consumer Choices (down 0.1% to 680.31 million Euro)