Heineken NV operates within the Malt beverages sector.
In addition to historical fundamental analyses, the complete report available to purchase compares Heineken with three other
breweries in Europe:
sales of 65.35 billion Danish Kroner [US$9.64 billion]
of which 100%
(20.51 billion Euro [US$22.51 billion]
Anadolu Efes Biracilik ve Malt Sanayii AS
based in Turkey
(10.21 billion Turkish Liras [US$3.30 billion]
of which 66%
was Soft Drink).
During the year ended December of 2015, sales at
Heineken were 20.51 billion Euro (US$22.51 billion).
increase of 6.5%
versus 2014, when the company's sales were 19.26 billion Euro.
This was the fifth consecutive year of sales increases at Heineken
(and since 2010, sales have increased a total of 27%).
Sales of Asia Pacific saw an increase
that was more than double the company's growth rate: sales were up
18.8% in 2015, from
2.09 billion Euro to 2.48 billion Euro.
Heineken also saw significant increases in sales in
the Americas (up 11.4% to 5.15 billion Euro)
Not all segments of Heineken experienced an increase in sales in 2015:
sales of Eliminations fell 62.2% to 107.00 million Euro.
(However, this segment's sales were only a very small portion of the company's overall sales).