Heineken NV operates within the Malt beverages sector.
In addition to historical fundamental analyses, the complete report available to purchase compares Heineken with three other
breweries in Europe:
sales of 62.61 billion Danish Kroner [US$9.38 billion]
of which 100%
Anadolu Efes Biracilik ve Malt Sanayii AS
(10.42 billion Turkish Liras [US$2.96 billion]
of which 68%
was Soft Drink), and
(20.79 billion Euro [US$23.18 billion]
of which 45%
was Operating Segment Europe).
During the year ended December of 2016, sales at
Heineken were 20.79 billion Euro (US$23.18 billion).
a very small
increase of 1.4%
versus 2015, when the company's sales were 20.51 billion Euro.
This was the fifth consecutive year of sales increases at Heineken
(and since 2011, sales have increased a total of 21%).
Sales of Asia Pacific saw an increase
that was more than double the company's growth rate: sales were up
16.6% in 2016, from
2.48 billion Euro to 2.89 billion Euro.
Not all segments of Heineken experienced an increase in sales in 2016:
sales of Head Office and Other/eliminations fell 26.2% to 79.00 million Euro.
(However, this segment's sales were only a very small portion of the company's overall sales).
Heineken also experienced decreases in sales in
Europe (down 0.9% to 9.42 billion Euro)
Africa, Middle East and Eastern Europe (down 1.8% to 3.20 billion Euro)