Heineken NV operates within the Malt beverages sector.
In addition to historical fundamental analyses, the complete report available to purchase compares Heineken with three other
breweries in Europe:
sales of 61.81 billion Danish Kroner [US$9.43 billion]
of which 100%
Anadolu Efes Biracilik ve Malt Sanayii AS
(12.95 billion Turkish Liras [US$2.43 billion]
of which 66%
was Soft Drink), and
(21.91 billion Euro [US$24.98 billion]
of which 43%
was Operating Segment Europe).
During the year ended December of 2017, sales at
Heineken were 21.89 billion Euro (US$24.96 billion).
increase of 5.3%
versus 2016, when the company's sales were 20.79 billion Euro.
This was the fifth consecutive year of sales increases at Heineken
(and since 2012, sales have increased a total of 19%).
Sales of the Americas saw an increase
that was more than double the company's growth rate: sales were up
19.8% in 2017, from
5.20 billion Euro to 6.23 billion Euro.
Not all segments of Heineken experienced an increase in sales in 2017:
sales of Africa, Middle East and Eastern Europe fell 4.4% to 3.06 billion Euro.
Heineken also experienced decreases in sales in
Head Office and Other/eliminations (down 2.5% to 77.00 million Euro)