Aegon N.V. operates within the Life insurance sector. In addition to historical fundamental analyses, the complete report available to purchase compares Aegon N.V. with three other insurance companies in Europe: NN Group NV (2017 sales of 20.19 billion Euro [US$22.79 billion] ), Swiss Re AG of Switzerland (41.49 billion Swiss Francs [US$41.20 billion] of which 43% was Property & Casualty), and Talanx AG which is based in Germany (32.70 billion Euro [US$36.91 billion] of which 48% was Reinsurance).

Sales Analysis. During the year ended December of 2017, sales at Aegon N.V. were 38.23 billion Euro (US$43.15 billion). This is a very small increase of 1.3% versus 2016, when the company's sales were 37.74 billion Euro. Sales of Fees and Commissions saw an increase that was more than double the company's growth rate: sales were up 16.4% in 2017, from 2.41 billion Euro to 2.80 billion Euro. Not all segments of Aegon N.V. experienced an increase in sales in 2017: sales of General Insurance fell 18.2% to 363.00 million Euro. (However, this segment's sales were only a very small portion of the company's overall sales). Aegon N.V. also experienced decreases in sales in Life Insurance (down 2.2% to 19.95 billion Euro) and Investment Income Insurance Activities (down 5.8% to 7.34 billion Euro) and Accident and Health Insurance (down 3.8% to 2.51 billion Euro) .