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Pricer AB Company Snapshot
Pricer AB is a provider of digital shelf-edge solutions. The Company develops and markets a system consisting of components for communication in a store environment. The Company has over 15,000 installations in over 50 countries. Its solutions include shopper solutions, store manage solutions, price automation and communication platform. Its product offering enables users to display and change prices of a whole store; help shoppers find what they want in a Pricer equipped store; use scheduled SmartFLASH functionality to automate promotions; validate that all products are in the correct place according to the floor plan; make sure prices are the same in the store as in the Web shop; give any near field communications (NFC) enabled smartphone the ability to show added product info, and draw, synchronize and show maps on mobiles and on the Web, among others. The platform's other features include geofencing, infrared geopositioning, in-store navigation, Shelf label and in-store picking.

Sales Analysis. Pricer AB reported sales of SEK 827.78 million (US$89.31 million) for the year ending December of 2017. This represents an increase of 9.3% versus 2016, when the company's sales were SEK 757.64 million. Despite this increase, sales are still below the level achieved in 2015, when Pricer AB reported sales of SEK 870.59 million.
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Pricer AB
  Stock Performance Chart for Pricer AB
  Stock Data: Recent Stock Performance:
  Current Price (2/15/2019): 11.82
(Figures in Swedish Kronor)
1 Week 11.1%   13 Weeks 14.5%  
4 Weeks 20.7%   52 Weeks 38.7%  
Pricer AB Key Data:
  Ticker: PRIC-B Country: Sweden
  Exchanges: STO Major Industry: Computers & Peripherals
    Sub Industry: Office Machines
  2017 Sales 827,779,000
(Year Ending Jan 2018).
Employees: 104
  Currency: Swedish Kronor Market Cap: 1,303,355,940
  Fiscal Yr Ends: December Shares Outstanding: 110,267,000
  Share Type: B Aktie Closely Held Shares: 29,857,055
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