Sports Direct International Plc operates within the Sporting goods and bicycle shops sector.
In addition to historical fundamental analyses, the complete report available to purchase compares Sports Direct International Plc with three other
miscellaneous retailers and wholesalers in Europe:
sales of £1.92 billion [US$2.58 billion]
of which 100%
was Internet Retailing),
JD Sports Fashion Plc
(£2.38 billion [US$3.19 billion]
of which 92%
was Sports Fashion), and
Connect Group PLC
(£1.59 billion [US$2.14 billion]
During the year ended April of 2017, sales at
Sports Direct International Plc were £3.25 billion (US$4.36 billion).
increase of 11.7%
versus 2016, when the company's sales were £2.90 billion.
This was the fifth consecutive year of sales increases at Sports Direct International Plc
(and since 2012, sales have increased a total of 77%).
Sales of Brands saw an increase
4.2% in 2017, from
£231.48 million to £241.10 million.
Not all segments of Sports Direct International Plc experienced an increase in sales in 2017:
sales of Premium Life Style fell 91.9% to £202.20 million.