Helloworld Travel Limited, formerly Helloworld Limited, is a travel service provider offering retail, wholesale, corporate, inbound and tour operating businesses in Australia, New Zealand, the South Pacific and Asia. The Company is engaged in selling of international and domestic travel products and services, and the operation of a franchised network of travel agents. It operates through three segments: Retail, Wholesale and Travel Management. The Retail segment is engaged in acting as a franchisor of retail travel agency networks, including Helloworld branded Network, Helloworld Associate Network, Helloworld for Business and My Travel Group. The primary purpose of the Wholesale segment is to procure air, cruise and land product for packaging and sale through retail travel networks and other third-party retailers. The Travel Management is engaged in providing travel management services to corporate and government customers, including the booking of flights and accommodation.

Sales Analysis. Helloworld Travel Ltd reported sales of A$357.56 million (US$244.57 million) for the fiscal year ending June of 2019. This represents an increase of 9.4% versus 2018, when the company's sales were A$326.87 million. This was the fourth straight year of sales growth at Helloworld Travel Ltd. Sales of Australia saw an increase of 10.9% in 2019, from A$250.77 million to A$278.21 million. Not all segments of Helloworld Travel Ltd experienced an increase in sales in 2019: sales of Rest of the World fell 18.6% to A$15.44 million.