Lovisa Holdings Limited is engaged in the retail sale of fashion jewelry and accessories. The Company's segments include Australia & New Zealand, which is engaged in the retail sale of women's jewelry and accessories in Australia and New Zealand, and Rest of the World, which is engaged in the retail sale of women's jewelry and accessories in Singapore, South Africa, Malaysia and the United Kingdom. The Rest of the World segment also includes the Company's franchise stores in the Middle East. The Company utilizes daily inventory monitoring software and airfreight to move product to store locations within approximately 48 hours from its centrally located warehouses in Melbourne and Hong Kong. The Company has over 230 retail stores. Its each store contains an average of over 2,500 product lines. It operates in Australia, New Zealand, Singapore, Malaysia, South Africa and the United Kingdom, and franchised stores in the Middle East (Kuwait, the United Arab Emirates and Saudi Arabia).

Sales Analysis. Lovisa Holdings Ltd reported sales of A$250.28 million (US$150.23 million) for the fiscal year ending June of 2019. This represents an increase of 15.3% versus 2018, when the company's sales were A$217.01 million. Sales at Lovisa Holdings Ltd have increased during each of the previous five years (and since 2014, sales have increased a total of 137%).