Baby Bunting Group Limited is a retailer of baby goods, primarily catering to parents with children from newborn to three years of age and parents-to-be. The Company is engaged in the operation of Baby Bunting retails stores and its online store, www.babybunting.com.au. The Company's product categories include prams, cots and nursery furniture, car safety, toys, babywear, feeding, nappies, manchester and associated accessories. The Company offers over 6,000 products. The Company sells private label and exclusive products. Private label products are sold by the Company under its own brand, 4Baby. The Company operates approximately 40 stores across all Australian states and territories, except Northern Territory and Tasmania. The Company offers additional services to its customers, including lay-by, car seat fitting, parenting rooms, which include baby weight scales, and an in-store/online gift registry.

Sales Analysis. During the year ended June of 2019, sales at Baby Bunting Group Ltd were A$368.02 million (US$263.63 million). This is an increase of 21.4% versus 2018, when the company's sales were A$303.11 million. This was the fifth consecutive year of sales increases at Baby Bunting Group Ltd (and since 2014, sales have increased a total of 145%).