Lion Corporation operates within the Soap and other detergents sector. In addition to historical fundamental analyses, the complete report available to purchase compares Lion with three other cosmetics and toiletry producers in Asia: Hindustan Unilever Limited of India (2018 sales of 355.45 billion Indian Rupees [US$4.95 billion] of which 47% was Beauty & personel care), Godrej Consumer Products Ltd of India (98.43 billion Indian Rupees [US$1.37 billion] of which 100% was Personal and Household Care products), and Unilever Indonesia Tbk PT which is based in Indonesia (41.80 trillion Indonesian Rupiahs [US$2.96 billion] of which 69% was Home and Personal Care).

Sales Analysis. During the year ended December of 2018, sales at Lion were ¥349.40 billion (US$3.22 billion). This is a decrease of 14.9% versus 2017, when the company's sales were ¥410.48 billion. The sales level in 2018 was fairly close to the level five years ago: in 2013, Lion had sales of ¥352.01 billion. Contributing to the drop in overall sales was the 18.7% decline in for the General Consumer Goods Business, from ¥264.82 billion to ¥215.39 billion. There were also decreases in sales in Overseas Business (down 12.5% to ¥94.76 billion) . However, these declines were partially offset by the increase in sales of Business Industrial Supplies (up 2.2% to ¥34.05 billion) and Other (up 28.8% to ¥5.28 billion) .