Lion Corporation operates within the Soap and other detergents sector. In addition to historical fundamental analyses, the complete report available to purchase compares Lion with three other cosmetics and toiletry producers in Asia: Hindustan Unilever Limited of India (2017 sales of 331.62 billion Indian Rupees [US$5.05 billion] of which 50% was Personal Products), Godrej Consumer Products Ltd of India (92.68 billion Indian Rupees [US$1.41 billion] of which 100% was Personal and Household Care products), and Unilever Indonesia Tbk PT which is based in Indonesia (41.20 trillion Indonesian Rupiahs [US$2.99 billion] of which 67% was Home and Personal Care).

Sales Analysis. During the year ended December of 2017, sales at Lion were ¥410.48 billion (US$3.83 billion). This is an increase of 3.8% versus 2016, when the company's sales were ¥395.61 billion. This was the fifth consecutive year of sales increases at Lion (and since 2012, sales have increased a total of 22%). Sales of Other saw an increase that was more than double the company's growth rate: sales were up 13.2% in 2017, from ¥3.62 billion to ¥4.10 billion. Lion also saw significant increases in sales in Overseas Business (up 9.0% to ¥108.25 billion) and Business Industrial Supplies (up 6.1% to ¥33.32 billion) .