Bjorn Borg AB operates within the Women's and children's underwear sector.
In addition to historical fundamental analyses, the complete report available to purchase compares Bjorn Borg AB with three other
womens apparel manufacturers in Europe:
Dagi Giyim Sanayi ve Ticaret AS
sales of 89.98 million Turkish Liras [US$19.27 million]
AS Silvano Fashion Group
(62.35 million Euro [US$73.44 million]
of which 67%
was Lingerie Wholesale), and
Esotiq & Henderson Sa
based in Poland
(156.49 million Polish New Zlotys [US$43.03 million]
of which 95%
was ESOTIQ Bielizna).
During the year ended December of 2017, sales at
Bjorn Borg AB were SEK 704.26 million (US$81.04 million).
increase of 10.3%
versus 2016, when the company's sales were SEK 638.57 million.
This was the fourth straight year of sales growth at Bjorn Borg AB.
Sales of Wholesale saw an increase
that was more than double the company's growth rate: sales were up
53.4% in 2017, from
SEK 289.63 million to SEK 444.29 million.
Bjorn Borg AB also saw significant increases in sales in
Retail (up 46.9% to SEK 187.36 million)
Not all segments of Bjorn Borg AB experienced an increase in sales in 2017:
sales of Products Development fell 71.5% to SEK 53.48 million.
Bjorn Borg AB also experienced decreases in sales in
Brand and Other (down 43.1% to SEK 19.12 million)