Sports Direct International Plc operates within the Sporting goods and bicycle shops sector. In addition to historical fundamental analyses, the complete report available to purchase compares Sports Direct International Plc with three other miscellaneous retailers and wholesalers in Europe: Pets At Home Group PLC (2019 sales of £961.04 million [US$1.18 billion] of which 89% was Retail), Halfords Group PLC (£1.14 billion [US$1.40 billion] of which 86% was Retail), and JD Sports Fashion Plc (£4.72 billion [US$5.80 billion] of which 91% was Sports Fashion).

Sales Analysis. During the year ended April of 2019, sales at Sports Direct International Plc were £3.70 billion (US$4.55 billion). This is an increase of 10.2% versus 2018, when the company's sales were £3.36 billion. This was the fifth consecutive year of sales increases at Sports Direct International Plc (and since 2014, sales have increased a total of 37%). Sales of Premium Life Style saw an increase that was more than double the company's growth rate: sales were up 26.3% in 2019, from £162.10 million to £204.80 million. Not all segments of Sports Direct International Plc experienced an increase in sales in 2019: sales of Wholesale and Licensing - Brands fell 12.2% to £163.50 million. Sports Direct International Plc also experienced decreases in sales in European Sports Retail (down 5.9% to £599.80 million) .