NIKE, Inc. is engaged in the design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. The Company's operating segments include North America, Western Europe, Central & Eastern Europe, Greater China, Japan and Emerging Markets. Its portfolio brands include the NIKE Brand, Jordan Brand, Hurley and Converse. As of May 31, 2016, the Company focused its NIKE brand product offerings in nine categories: Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Men's Training, Women's Training, Action Sports, Sportswear (its sports-inspired lifestyle products) and Golf. Men's Training includes its baseball and American football product offerings. It also markets products designed for kids, as well as for other athletic and recreational uses, such as cricket, lacrosse, tennis, volleyball, wrestling, walking and outdoor activities. The Company sells a range of performance equipment and accessories under the NIKE Brand name.

Sales Analysis. Nike reported sales of $37.40 billion for the fiscal year ending May of 2020. This represents a decrease of 4.4% versus 2019, when the company's sales were $39.12 billion. Contributing to the drop in overall sales was the 28.6% decline in Global Brand Divisions, from $42.00 million to $30.00 million. There were also decreases in sales in North America (down 8.9% to $14.48 billion) and Europe,middle East and Africa (down 4.7% to $9.35 billion) and Asia Pacific and Latin America (down 4.3% to $5.03 billion) and Converse (down 3.1% to $1.85 billion) . However, these declines were partially offset by the increase in sales of Greater China (up 7.6% to $6.68 billion) .